- Carnaval Mazatlan 2008
- Carnaval Program
- Carnaval News
- Events Calendar
- Carnaval Sponsors
- Art and Culture
- Carnaval History
- Calls
- Galleries of photos
- Culture Mazatlan
- Contacts
- Carnaval Dates
- Mazatlan Mexico
- Caranval Music
Beer and Interruptions
Besides the “weapons” authorized for carnaval combat (confetti, serpentine, cascarones, etc.), Mazatlecos discovered the virtues of an amber colored liquid that inspired them and took away their heartaches: beer.
On March 14, 1900, local businessmen Melchers & Sucesores, Emilio Philippi, Jorge Claussen, Jacobo Shulhe, German Evers, Alejandro Loubet, Federico Marburg and Carlos Bolken formed a company to install a modern brewery.
The Correo de la Tarde published the details of the inauguration: “diligent servants ran from one side to the other, carrying in crystal glasses the icy, transparent and delicious drink that would be the favorite of Mazatlan and all the towns along the coast.
Meanwhile, the 17th Battalion Band played joyful pieces and helped raise the good humored spirits of those present. Pacifico Beer and carnavals would walk hand in hand ever since.
The institution of carnaval suffered interruptions in the years 1903, 1906, 1907, 1912, 1915 and 1916 for various reasons, among them the revolutionary movement that caused a lack of funds with which to put on the festivities.
But the high spirits of the Mazatlecos and of those invited to the mammoth bash were such that the Revolution and its aftermath were episodes that the carnaval celebrants saw pass by with neither pain nor glory. Not even the siege of 1914, the assassination of Madero and Pino Suarez, the bombardment of the city, the extreme financial straits of the constitutionalists nor the agricultural disputes in Southern Sinaloa, were enough to call it off.
In 1944, however, the carnaval was suspended in mid-revelry, during the early morning hours of Sunday, because of the assassination of the Governor of Sinaloa, Col. Rodolfo Tostado Loaiza, who fell victim to the fiery crusade of militants who disputed the political power in the state.